Designed by busty girls for busty girls.
Bowie was born as a need to make flattering, supportive swimwear for bigger busts became too apparent for our founders. Bowie is built to fit your bust, not just your band. Unfortunately everything on the market just wasn't good enough.
Bowie is like your big sister, she is there for you to lift you up on your good days and bad days, provide support and keep you held when times get rough (or when you're in the surf) and doesn't believe in choosing between looking HOT and a functional bikini.
A note from a busty girl who's had enough.
Being a size 12 E/F cup girl isn't easy when it comes to buying cute clothes. I've spent too much time and tears wishing my bust was smaller so I could wear backless tops, or halter bikini's without getting a raging headache. If you're reading this, I'm sure you've been in a similar position. The dread of loving something so much, and trying it on just for their not to be enough material to cover your boobs is truly devastating.
It was summer 2024 and I had enough. I had ordered 2-3 bikini tops in a 3XL only for them to arrive and cover my nipples and a little bit more - I'm not exaggerating, I wish I was. So off I went to return them and was quickly told I am unable to get a refund only a store credit. Now the thing is, this would be totally fine if this brand had actually made bikini tops in a larger size than a 3XL (which btw claims to be a F cup). So I was left with $380 store credit to spend at a brand that didn't even stock my size.
It made me think, surely I am not the only person who experiences this? So I talked to my friends, I told them my problem, and then they told me their experiences too. Obviously our experiences weren't all the same - some girls had a big bust, and a smaller band or some were just big and busty. So it became apparent to me that too many women out there are left feeling insecure and wanting to change their bodies because the fashion industry hasn't taken big boobies into account.
So I called up a girlfriend, my co-founder Sofia and convinced her to start a swimwear brand with me. With her fashion and design skills, and my marketing and e-commerce background I knew we could combine forces to get Bowie off the ground.
Sofia and I want you to love Bowie as much as we do, because as I've said before; Us busty girls shouldn't have to choose between looking sexy and being held in a bikini.
Much love,
Rae xx